Shifting Sands: Generational Values and Attitudes Toward Wealth
Nicholas André
January 8, 2025
Generations are shaped by the events, technologies, and cultural shifts of their time. As we usher in the new year, we also welcome the start of a new generational cohort, Generation Beta or Gen Beta—those born between 2025 and 2039. They follow Gen Alpha, who were born between 2010 and